Value Driven Adoption of AM Technologies

Tools and Methods for the focused adoption of additive manufacturing technologies in industry

Additive manufacturing technologies have been demonstrated to be feasible for applications in series products, and to enable substantial advantages in terms of achieving unprecedented design complexity and flexibility in manufacturing. Despite its readiness for direct manufacturing purposes, companies still face major challenges for successful and timely adoption of AM. Hence, implementation projects require many resources, lots of experimentation and show a high risk to not meet the expected outcomes. The efforts toward implementation can be drastically reduced if AM is implemented in a focused manner and in areas where it shows high potential for value creation.

Value driven clustering model
AM value adding applications in a generic firm value chain

To address this issue our research aims at developing tools and methods to increase the likelihood of success of AM implementation projects. Our research is driven by the four following questions:

  • Where in a firm value chain can AM be adopted to create unprecedented value?
  • What are the benefits of implementation and what implications exist for established surrounding processes?
  • How should companies structure the implementation process to accelerate AM adoption?

In a first stage our research developed a map of possible domains in a firm value chain where AM can be employed to create value for both the adopting company and the customer. This approach enables for a systematic screening of potential application domains of AM. Furthermore, by leveraging the defined clusters, the implementation resources can be focused on a single, clear defined area of interest, and therefore increase the efficiency of the implementation project. In a second stage the research closely observed some industrial implementation projects of AM to obtain valuable insights about the implications of adoption. In the novel field of Incremental product launch, defined by a close combination of AM technologies with agile development techniques for the purpose of accelerating, and mitigating the risks new product launches, we are currently running a CTI project in collaboration with ths swiss camera manufacturer ALPA.. The project aims at a better understanding of the incremental product launch phenomenon in its natural context, and at the development of guidelines for its application in an industrial setting.

In our research we apply empirical methods, based on the observation and close collaboration with early AM adopting companies. For qualitative analyses, we perform observations of state of the art AM applications to deduce information about value adding AM application clusters. We also perform quantitative analysis by fostering direct collaborations with Swiss pioneering SMEs in AM adoption.  

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This short video gives an impression how the adoption of Additive Manufacturing transforms the development of new products.
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