Enrich User-Centered Design Processes by Applying Eye Tracking Methods
User-centered design processes can be greatly enriched by applying eye-tracking methods. In doing so, understanding the interaction between the user and the product in its specific environment is essential to create innovative products that are geared towards the users.
Eye-tracking systems allow us to uncover the users’ visual attention as they interact with a product. The recorded eye-tracking data helps the designer to see user’s perspective and analyse his or her behaviour.
The aim of the qualitative and quantitative study of eye movement patterns is to gain a better comprehension of the user’s experience with a product. For instance, it can help to identify phases of intuitive interaction high cognitive load.
The eye-tracking data shows the way the user reacts to the product in great detail by revealing the location, duration and sequence of the eye movements. These insights form an excellent basis to make viable recommendations for product improvements.